Executive Producer

Darcy Diamond / Executive Producer


Production Manager

Danielle Smit / Production Manager


Production Coordinator

Brenna Smit / Production Coordinator


Local Offices in

• Los Angeles, CA
• San Francisco, CA
• Lake Tahoe, CA
• San Diego, CA
• New York, NY
• Portland, OR
• Bend, OR

Production Squad is a full service production company committed to making every shoot feel effortless for our photographers, agencies and clients. Our thoughtful, warm, friendly, and sincere approach to production goes a long way. We welcome any production, regardless of budget, size, time, or location. We are a team of experienced, organized, innovative problem solvers, devoted to making each of our productions better than the last. We do this through highly organized details, seamless communication, uncompromising standards, creative problem solving and teamwork. This all happens in a timely manner and with a watchful eye on the budget.

Our Squad enlists only the best, highly skilled, hard working crew members, to the tricked-out motorhomes, to the deliciously organic foodie-inspired catering. We love the opportunity to bring these talented teams together. We work primarily on the western seaboard: Los Angeles, San Francisco, Lake Tahoe, San Diego, Portland, Bend & Seattle. In addition, we also operate in many international countries. Wherever the job takes us, we pride ourselves in bringing these teams together and making the production flawless.

Services include: estimating, budgeting, casting, location scouting, insurance, crew recommendations, production logistics, travel coordination and every thing in between.

Darcy Diamond / Executive Producer

Born and raised in Philadelphia, Darcy found her way out west after graduating from college. She landed in production after 9 years of Art Buying. Her passion is helping people and making everyone's life a little easier. She uses her extensive knowledge of art buying, mad organizational skills and motherly instincts to make every shoot a seamless experience for both the photographers and the clients.

Danielle Smit / Production Manager

After growing up on the east coast, Danny went to school at Wake Forest University in North Carolina & spent two years in NYC, where she worked on Wall Street in corporate law. She finally moved west to San Francisco where she began freelance production – bringing her work ethic, attention to detail, legal acumen and people skills together more creatively. Danny now lives in Venice, CA working full-time for Production Squad and skating the Venice park in the mornings.

Brenna Smit / Production Coordinator

Brenna lives in Santa Monica, CA where she spends her time excessively doodling, annihilating 1,000-piece puzzles, and working in production. After graduating from the University of Pittsburgh with a degree in Digital Media, Brenna worked in the marketing industry creating and curating digital campaigns. Now, she focuses that creative, dedicated energy on ensuring the most effective and enjoyable shoot for everyone involved.

Carly Irion / Freelance Producer

Carly is a West Coast based photo producer currently living in Bend, OR. She has spent the majority of her career working in various producer and project management roles, most recently working as a full-time photo producer at Gap. She is creative, self-motivated, and solution-oriented—a positive team player who thrives in collaborative environments.